Results for: direct tv program channel
Gracenote: CTV budgets would improve with stronger show-level data
More marketers would shift their budgets to connected TV from traditional channels if better show-level reporting signals were available, Gracenote says.
DATA
DIRECTV Advertising launches new “Metaphor” campaign tied to Upfronts
The campaign includes digital out-of-home placements, experiential activations, digital video, trade publication ads and social media marketing
FIRST ON THE DESK
Scripps narrows Q1 loss as local TV revenue offsets decline at national networks
The company reported $517 million in revenue and said its sports strategy, station sales and transformation plan are helping reduce leverage and reshape the business.
EARNINGS REPORT
DIRECTV pulls Griffin Media CBS affiliates in Oklahoma
The conflict centers on retransmission fees, with Griffin seeking higher compensation for its channels.
FIRST ON THE DESK
Scripps channels restored to Comcast’s Xfinity TV under new deal
Comcast and Scripps have reached an agreement that restores Scripps-owned local broadcast stations and national networks to Xfinity TV.
FIRST ON THE DESK
Nexstar takes DIRECTV’s fight over TV fees to Supreme Court
Nexstar has asked the Supreme Court to intervene in a lawsuit brought three years ago by DIRECTV over distribution fees.
Pluto TV to relaunch on Paramount Plus platform this summer
In addition to relaunching on Paramount Plus' tech stack, Paramount will push more Pluto TV to register a free account and stream more video on-demand content.
FIRST ON THE DESK
Allen Media channels coming to lower-priced YouTube TV packages
Several Allen Media-owned channels that have been missing from lower-priced YouTube TV plans will finally be added to those packages in the coming weeks.
FIRST ON THE DESK
NFL Network goes dark on Comcast’s Xfinity TV
The carriage dispute is the first involving NFL Network and its sister channel NFL RedZone since both were acquired by ESPN earlier this year.
Gray Media closes deal to acquire Allen Media TV stations
Gray Media has finalized the acquisition of nearly a dozen local television stations formerly owned by Allen Media Group.
Final settlement conference scheduled in Nexstar news director defamation lawsuit
The case stems from the termination of WOOD-TV's Stanton Tang and Amy Fox after a memo on Pride Month coverage sparked internal backlash, leading to their dismissals.
FIRST ON THE DESK
Philo forges distribution deal with Versant for multicast channels
Three channels from Versant's Free TV Networks are now available on Philo's free programming tier.