2025 IAB NewFronts

LG partners with BrightLine, unveils 3-D streaming ads
LG has unveiled a trove of new ad formats, including a unique opportunity that allows marketers to use 3-D technology to engage potential customers.

Tubi CEO touts attention economy, streamer unveils new ad products
Streaming platforms engage in a competition for attention, and Tubi wants to ensure it reaches the largest number of viewers with free, premium content supported by ads.

Google launches new AI-powered advertising products
Google has introduced new advertising solutions powered by artificial intelligence into its Display & Video 360 (DV360) campaign products.