Streaming platforms are competing in the attention economy, and Fox-owned Tubi is standing out from the rest by prioritizing free access to its original and licensed TV shows and movies that attract cost-conscious viewers and the advertisers who want to reach them.
That was the opening message from Tubi CEO Anjali Sud during the streaming platform’s presentation at the IAB NewFronts on Tuesday:
- Tubi’s value proposition is “premium, on-demand entertainment without the premium price tag, delivered in a delightful, customized experience that is 100% free to watch and 100% powered by ads,” Sud noted.
- “Because of this, we now attract a massive audience every month,” Sud affirmed. She did not provide specifics; in January, Tubi claimed it had 97 million monthly active users.
- “Our strategy is to put these viewers back at the center of entertainment by understanding their needs and reflecting their culture,” Sud stated.
