Ampere Analysis
Ampere: Netflix runs more ads during original shows, movies
Streamers encounter more ads when watching original, exclusive programming on Netflix, though its overall ad load is still lower than some of its competitors.
Ampere: Vix to experience substantial growth in 2025
Vix is projected to be the fastest-growing subscription service in the Americas in 2025, according to new forecasts from Ampere Analysis.
Ampere: Young streamers are more-likely to cancel services
Costs are cited among the numerous factors that convince 18-to-34 year old consumers to drop a subscription video service.
Ampere: Streaming revenue surpasses public TV in Europe
Public service broadcasters are seeing viewership and revenue shift toward premium services like Netflix and Prime Video, but their on-demand platforms are still popular.
Smart TVs dominate in U.S., but broadcast still preferred in Europe
Time spent with television has increased in both the U.S. and Europe every year since 2021, owed in part to the proliferation of domestic and foreign streaming services in each region.
Ampere: Streamers to pay over $12 billion for sports rights in 2025
Streaming television services are expected to fork over more than $12 billion for the rights to live sports programming this year.
Ampere: Streamers to surpass broadcasters in content spending
Streaming platforms will surpass TV broadcasters in terms of global content spending for the first time this year, according to a projection from Ampere Analysis.
Ampere: Disney remains biggest global investor in content
The six largest media and entertainment brands have spent over $56 billion on global content production since 2022.
Ampere: Football helps streaming services grab new customers
Analysts say TV networks might inhibit future vMVPD growth if they continue putting sports on their own direct-to-consumer products
Kids are key to reducing streaming subscription churn
A new report from Ampere says streaming services that offer shows sought by children are more likely to retain subscribers.
Ampere: Streaming revenue to overtake pay TV this year
Streaming's revenue growth is attributed mainly to hybrid advertising-subscription models, according to Ampere.
Ampere: Disney stands to win as streamers rush to license content
Disney could emerge as an early victor as a new front develops in the so-called "streaming wars:" A rush to license content to peer services.