Ampere Analysis
Ampere: Streaming movies have fewer ads than episodic TV series
TV shows have a higher ad load per minute of content viewed compared to moves across popular streaming apps and services, according to Ampere Analysis.
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Ampere: Global streaming revenue surpasses $157 billion in 2025
Growth is increasingly driven by price increases and ad-supported tiers as subscriber gains slow in mature markets.
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Ampere: YouTube, TikTok are dominant platforms for video podcasts
Younger viewers drive growth, with those ages 18 to 34 being 24 percent more likely to watch, and 60 percent of video viewers also listening to audio podcasts weekly.
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Ampere: Netflix investment in premium sports paying off
Live events generated 60 percent of major streaming acquisition spikes, led overwhelmingly by sports.
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Ampere: Holidays shoppers flock to streaming deals, but churn remains a problem
Ampere found most holiday-acquired subscribers cancel a service quickly, with few retaining customers long-term.
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Ampere: Older streamers watching more social influencer content
Half of internet users aged 55 to 64 now watch influencer content weekly, driving an 18 percent rise in overall viewing since early 2020.
Ampere: Older audiences driving adoption of YouTube on TV
The trend has accelerated adoption of YouTube in the homes of streaming consumers who are looking for entertainment, news and sports across different platforms.
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Ampere: Live WWE events proving beneficial for Netflix
"WWE Raw" drove more than 6.5 million viewing hours during the first half of the year, according to Ampere's report.
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Ampere: Sports rights fees climb to $30.5 billion in 2025
Spending on U.S. sports rights has soared 122 percent over the past decade, fueled by blockbuster rights deals with the NFL and NBA, according to Ampere Analysis.
Ampere: Streamers pull back on orders for scripted TV series
Scripted TV orders fell 24 percent during the first half of the year as platforms cut spending and shifted strategies amid economic turbulence.
Ampere: Netflix runs more ads during original shows, movies
Streamers encounter more ads when watching original, exclusive programming on Netflix, though its overall ad load is still lower than some of its competitors.
Ampere: Vix to experience substantial growth in 2025
Vix is projected to be the fastest-growing subscription service in the Americas in 2025, according to new forecasts from Ampere Analysis.