Comcast Advertising
Viamedia antitrust lawsuit against Comcast heads to trial
A court has given the green light for a decade-long antitrust lawsuit filed by Viamedia against Comcast to head to trial.
Sky, Channel 4, ITV forge video advertising partnership
The three broadcasters will allow small- and medium-sized businesses, and eventually ad agencies, to launch one campaign across all their linear channels and platforms.
Effectv rebrands to Comcast Advertising, launches Media Solutions team
New executive appointments are part of the rebrand effort, and a new international business unit will be spearheaded out of London.
Comcast Advertising hires MLB exec to lead global marketing and insights
Comcast Advertising has hired former Major League Baseball's global head of marketing to serve in a similar role for their firm.
Comcast’s Effectv brings addressable ads to local buyers
Comcast’s advertising business Effectv is offering targeted ad campaigns to local and regional ad buyers through its Audience Addressable product.