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Howdy (Roku)

Howdy is a low-cost, ad-free subscription streaming service owned and operated by Roku. Launched in 2025, the service offers thousands of movies and television shows, including library content from studios such as Lionsgate, Sony Pictures, Disney Entertainment and Warner Bros. Discovery, along with select Roku Originals.

Howdy is available on Roku devices, mobile platforms and through Amazon’s Prime Video.

The new Roku Streaming Stick is built with portability in mind. (Courtesy image)

Roku takes on Prime Video with more streaming subscription bundles

Roku's streaming bundles include exclusive packages with its ad-free service Howdy, plus pairings that include HBO Max, Starz, AMC Plus, Britbox and others.

The Roku Ultra includes a backlit, rechargeable remote control. (Courtesy image)

Roku grows platform revenue to $1.13 billion during Q1

Roku kicked off the first three months of the year with a solid start, with the streaming company growing its subscription and advertising revenue to earn more than $1 billion during Q1.

EARNINGS REPORT
The Howdy app on a smartphone. (Image courtesy Roku)

Roku launches standalone Howdy mobile app

Roku has launched a dedicated mobile app for its low-cost streaming service Howdy, allowing anyone with a smartphone in the United States to stream commercial-free movies and TV shows for $3 per month.

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Roku’s streamer Howdy lands on Prime Video Channels

Roku has inked a distribution agreement with Amazon to offer its Howdy streaming service through Prime Video Channels, the companies announced on Tuesday.