Roku is tapping into the momentum behind streaming-focused bundles by offering more of those products through The Roku Channel platform, the company announced on Thursday.
The move is intended to help Roku’s device users save money by pairing complementary apps together at a single discounted price point, similar to what other platforms like Amazon’s Prime Video have offered for years.
Roku has offered limited-time bundles of different streaming services in the past, but now appears ready to go all-in on the idea, with the company releasing more than 30 new premium bundles this week.
The new streaming bundles announced by Roku this week are below:
- HBO Max and Cinemax ($23 per month)
- Fox One and Fox Nation ($25 per month)
- Howdy and A&E Crime Central ($7 per month)
- Howdy and Hallmark Plus ($9 per month)
- Starz and AMC Plus ($16 per month)
- Starz and BritBox ($18 per month)
- Starz and MGM Plus ($14 per month)
- A&E Crime Central and Lifetime Movie Club ($8 per month)
- AMC Plus and Acorn TV ($13 per month)
- AMC Plus and Hallmark Plus ($14 per month)
- BritBox and BBC Select ($14 per month)
- Curiosity Stream and Get.factual ($5.50 per month)
- Fandor and Midnight Pulp ($7 per month)
- Fandor and Sundance Now ($8.50 per month)
- FlixLatino and Pinguinitos ($6 per month)
- Hallmark Plus and Acorn TV ($14 per month)
- Hi-YAH! and RetroCrush ($6 per month)
- MagellanTV & Docurama ($8 per month)
- MHz Choice and Kino Film Collection ($10 per month)
- PlayKids Learning and Ryan and Friends ($9 per month)
- Shout! TV and Midnight Pulp ($6 per month)
- Shout! TV and Screambox ($6 per month)
- Starz and Acorn TV ($16 per month)
- Starz and Crunchyroll ($17 per month)
- Starz and Hallmark Plus ($15 per month)
- Sundance Now and Kino Film Collection ($10 per month)
- Up Faith & Family and aspireTV Plus ($8 per month)
- Up Faith & Family and Dove Channel ($8 per month)
- Up Faith & Family and Howdy ($7 per month)
- Up Faith & Family adn Minno ($12 per month)
- Viaplay and France Channel ($10 per month)
While some of the bundles are found on competing platforms, Roku’s own streaming service Howdy is a notable exception, getting exclusive bundled offerings with services like Hallmark Plus and A&E Crime Central.
The expansion comes as Roku’s subscription business continues to grow. Premium Subscriptions recorded its highest-ever number of sign-ups during the first quarter, while subscription revenue rose 30 percent from the prior-year period to $518.5 million.
The launch of new streaming bundles was part of a broader announcement made by Roku on Thursday, which also includes the rollout of a new beta testing feature called Roku Labs and a decision to make its smart device operating system Roku LT OS open source.
