Hub Entertainment Research
Hub: Streaming surpasses cable as sports platform of choice
More sports fans say they're willing to buy an SVOD service to watch live games, displacing broadcast and cable networks in Hub's annual report.
Hub report suggests TV ecosystem getting more competitive, complex
The average U.S. household cycles through more than a dozen sources of TV entertainment, the December report claims.
Sports fans open to streaming, but still favor broadcast TV
Sports fans say broadcast TV networks typically do a better job producing and distributing sports coverage, though they're increasingly excited about the prospect of streaming video platforms.
Survey: Streamers open to ads if it saves them cash on subscriptions
American streamers are happy to watch content with ads if it means they save money on subscription-based services.