Hub Entertainment Research
Hub: Smart TV operating systems increasingly shape content discovery
Roku powers the primary television environment for 37 percent of streaming viewers, followed by Fire TV at 17 percent.
DATA
Talk Back to Television: Jon Giegengack, Hub Entertainment Research (July 16, 2026)
Rick Howe sits down with Hub's Jon Giegengack to discuss viewership and advertising trends among younger viewers, plus the ongoing question about whether YouTube is comparable to traditional forms of TV.
Hub: Price overtakes content as top driver of streaming value among consumers
As streaming prices rise, consumers are becoming more choosy about which apps they want to pay for — and free streaming services are benefiting the most.
DATA
Hub: Streaming app experience linked to customer retention, churn
User experience issues are driving streaming subscriber cancellations; 36 percent of viewers cited app usability as the sole reason they have canceled a service.
DATA
Hub: TV ad acceptance reaches five-year high as streaming costs rise
Fewer viewers are willing to pay extra to avoid ads, while only one in ten now say they cannot tolerate advertising, the study found.
DATA
Talk Back to Television: Jason Zolov, Hub Entertainment Research (June 11, 2026)
Rick Howe chats with Jason Zolov of Hub Entertainment Research about consumer streaming trends, including the adoption of price-conscious bundles.
Hub: Consumers finding favor with AI-powered entertainment platforms
Consumers embrace AI-powered entertainment and smart home platforms that simplify tasks like finding content, according to a new Hub report.
DATA
Hub: Streamers struggle to point out unique offerings of apps
A new consumer survey from Hub Entertainment Research finds that most streamers are unable to explain clearly to others what separates one service from another.
DATA
Talk Back to Television: Jon Giegengack, Hub Entertainment Research (March 10, 2026)
Talk Back to Television host Rick Howe interviews Hub Entertainment Research's Jon Giegengack on the firm's latest report that takes a deep dive at audience attitudes toward film and TV studios and their use of artificial intelligence production tools.
Hub: Sports fans still frustrated by broadcast, streaming TV deals
Fragmented media rights deals force viewers to navigate multiple apps and subscriptions to follow a single sport or team.
Hub: Streamers turn to YouTube when traditional platforms underwhelm
Streamers are turning to YouTube when they can't find things to watch on other apps, according to a new consumer survey.
Hub: Streaming bundles boost customer loyalty
Consumers are more likely to keep a streaming subscription when they are able to pair it with other services through a bundle.