Hub Entertainment Research
Parks: Streaming finds favor in American sports households
As streaming platforms gobble up live sports rights, more fans are adding sports-inclusive streaming apps and channels into their media diets.
FUTURE OF VIDEO
Hub: Video games becoming social hubs for younger consumers
A new report from Hub Entertainment Research makes the case for video games as the next targeting ground for advertisers.
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Talk Back to Television: Jon Giegengack, Hub Entertainment Research (October 8, 2026)
Talk Back host Rick Howe introduces "The Answer Man" during his conversation with Hub Entertainment Research's Jon Giegengack.
Hub: Younger fans fueling uptick in sports TV viewership
Viewers under the age of 18 are seven times more likely to watch sports on TV now than they were a year ago, according to new data.
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Hub: Smart TV operating systems increasingly shape content discovery
Roku powers the primary television environment for 37 percent of streaming viewers, followed by Fire TV at 17 percent.
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Talk Back to Television: Jon Giegengack, Hub Entertainment Research (July 16, 2026)
Rick Howe sits down with Hub's Jon Giegengack to discuss viewership and advertising trends among younger viewers, plus the ongoing question about whether YouTube is comparable to traditional forms of TV.
Hub: Price overtakes content as top driver of streaming value among consumers
As streaming prices rise, consumers are becoming more choosy about which apps they want to pay for — and free streaming services are benefiting the most.
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Hub: Streaming app experience linked to customer retention, churn
User experience issues are driving streaming subscriber cancellations; 36 percent of viewers cited app usability as the sole reason they have canceled a service.
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Hub: TV ad acceptance reaches five-year high as streaming costs rise
Fewer viewers are willing to pay extra to avoid ads, while only one in ten now say they cannot tolerate advertising, the study found.
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Talk Back to Television: Jason Zolov, Hub Entertainment Research (June 11, 2026)
Rick Howe chats with Jason Zolov of Hub Entertainment Research about consumer streaming trends, including the adoption of price-conscious bundles.
Hub: Consumers finding favor with AI-powered entertainment platforms
Consumers embrace AI-powered entertainment and smart home platforms that simplify tasks like finding content, according to a new Hub report.
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Hub: Streamers struggle to point out unique offerings of apps
A new consumer survey from Hub Entertainment Research finds that most streamers are unable to explain clearly to others what separates one service from another.
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