Hub Entertainment Research
Hub: Consumers finding favor with AI-powered entertainment platforms
Consumers embrace AI-powered entertainment and smart home platforms that simplify tasks like finding content, according to a new Hub report.
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Hub: Streamers struggle to point out unique offerings of apps
A new consumer survey from Hub Entertainment Research finds that most streamers are unable to explain clearly to others what separates one service from another.
DATA
Hub: Sports fans still frustrated by broadcast, streaming TV deals
Fragmented media rights deals force viewers to navigate multiple apps and subscriptions to follow a single sport or team.
Hub: Streamers turn to YouTube when traditional platforms underwhelm
Streamers are turning to YouTube when they can't find things to watch on other apps, according to a new consumer survey.
Hub: Streaming bundles boost customer loyalty
Consumers are more likely to keep a streaming subscription when they are able to pair it with other services through a bundle.
Hub: Prime Video Channels drives streaming loyalty
Streamers who pay for one or more subscription through Prime Video Channels report streaming as "essential" or "very important," according to a new report.
Hub: Roku streaming platform most-prominent in American homes
American streamers are more likely to watch connected television content from Roku-powered smart TVs and streaming devices compared to any other platform.
Hub: Streamers split on whether NFL makes Netflix more attractive
Streamers are near-evenly divided over wither Netflix's distribution of NFL games on Christmas made them more or less likely to subscribe or keep their memberships active.
Hub: Streaming surpasses cable as sports platform of choice
More sports fans say they're willing to buy an SVOD service to watch live games, displacing broadcast and cable networks in Hub's annual report.
Hub report suggests TV ecosystem getting more competitive, complex
The average U.S. household cycles through more than a dozen sources of TV entertainment, the December report claims.
Sports fans open to streaming, but still favor broadcast TV
Sports fans say broadcast TV networks typically do a better job producing and distributing sports coverage, though they're increasingly excited about the prospect of streaming video platforms.
Survey: Streamers open to ads if it saves them cash on subscriptions
American streamers are happy to watch content with ads if it means they save money on subscription-based services.