Hub Entertainment Research
Hub: Streaming app experience linked to customer retention, churn
User experience issues are driving streaming subscriber cancellations; 36 percent of viewers cited app usability as the sole reason they have canceled a service.
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Hub: TV ad acceptance reaches five-year high as streaming costs rise
Fewer viewers are willing to pay extra to avoid ads, while only one in ten now say they cannot tolerate advertising, the study found.
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Talk Back to Television: Jason Zolov, Hub Entertainment Research (June 11, 2026)
Rick Howe chats with Jason Zolov of Hub Entertainment Research about consumer streaming trends, including the adoption of price-conscious bundles.
Hub: Consumers finding favor with AI-powered entertainment platforms
Consumers embrace AI-powered entertainment and smart home platforms that simplify tasks like finding content, according to a new Hub report.
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Hub: Streamers struggle to point out unique offerings of apps
A new consumer survey from Hub Entertainment Research finds that most streamers are unable to explain clearly to others what separates one service from another.
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Talk Back to Television: Jon Giegengack, Hub Entertainment Research (March 10, 2026)
Talk Back to Television host Rick Howe interviews Hub Entertainment Research's Jon Giegengack on the firm's latest report that takes a deep dive at audience attitudes toward film and TV studios and their use of artificial intelligence production tools.
Hub: Sports fans still frustrated by broadcast, streaming TV deals
Fragmented media rights deals force viewers to navigate multiple apps and subscriptions to follow a single sport or team.
Hub: Streamers turn to YouTube when traditional platforms underwhelm
Streamers are turning to YouTube when they can't find things to watch on other apps, according to a new consumer survey.
Hub: Streaming bundles boost customer loyalty
Consumers are more likely to keep a streaming subscription when they are able to pair it with other services through a bundle.
Hub: Prime Video Channels drives streaming loyalty
Streamers who pay for one or more subscription through Prime Video Channels report streaming as "essential" or "very important," according to a new report.
Hub: Roku streaming platform most-prominent in American homes
American streamers are more likely to watch connected television content from Roku-powered smart TVs and streaming devices compared to any other platform.
Hub: Streamers split on whether NFL makes Netflix more attractive
Streamers are near-evenly divided over wither Netflix's distribution of NFL games on Christmas made them more or less likely to subscribe or keep their memberships active.