Hub Entertainment Research
Talk Back to Television: Jason Zolov, Hub Entertainment Research (June 11, 2026)
Rick Howe chats with Jason Zolov of Hub Entertainment Research about consumer streaming trends, including the adoption of price-conscious bundles.
Hub: Consumers finding favor with AI-powered entertainment platforms
Consumers embrace AI-powered entertainment and smart home platforms that simplify tasks like finding content, according to a new Hub report.
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Hub: Streamers struggle to point out unique offerings of apps
A new consumer survey from Hub Entertainment Research finds that most streamers are unable to explain clearly to others what separates one service from another.
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Talk Back to Television: Jon Giegengack, Hub Entertainment Research (March 10, 2026)
Talk Back to Television host Rick Howe interviews Hub Entertainment Research's Jon Giegengack on the firm's latest report that takes a deep dive at audience attitudes toward film and TV studios and their use of artificial intelligence production tools.
Hub: Sports fans still frustrated by broadcast, streaming TV deals
Fragmented media rights deals force viewers to navigate multiple apps and subscriptions to follow a single sport or team.
Hub: Streamers turn to YouTube when traditional platforms underwhelm
Streamers are turning to YouTube when they can't find things to watch on other apps, according to a new consumer survey.
Hub: Streaming bundles boost customer loyalty
Consumers are more likely to keep a streaming subscription when they are able to pair it with other services through a bundle.
Hub: Prime Video Channels drives streaming loyalty
Streamers who pay for one or more subscription through Prime Video Channels report streaming as "essential" or "very important," according to a new report.
Hub: Roku streaming platform most-prominent in American homes
American streamers are more likely to watch connected television content from Roku-powered smart TVs and streaming devices compared to any other platform.
Hub: Streamers split on whether NFL makes Netflix more attractive
Streamers are near-evenly divided over wither Netflix's distribution of NFL games on Christmas made them more or less likely to subscribe or keep their memberships active.
Hub: Streaming surpasses cable as sports platform of choice
More sports fans say they're willing to buy an SVOD service to watch live games, displacing broadcast and cable networks in Hub's annual report.
Hub report suggests TV ecosystem getting more competitive, complex
The average U.S. household cycles through more than a dozen sources of TV entertainment, the December report claims.