Interactive Advertising Bureau (IAB)
The Interactive Advertising Bureau (IAB) is an advertising industry organization that develops standards, conducts research and provides legal advocacy for the digital marketing sector. IAB represents over 700 leading media companies, brands, and technology firms, with a focus on shaping the digital economy.
IAB: Sports helped draw more advertising to connected TV platforms
Some broadcasters are making certain sports programs available exclusively through their streaming platforms, while services like Netflix and Amazon are aggressively pursuing similar rights.
Cable TV, advertising groups sue FTC over “click-to-cancel” rule
The largest cable TV industry group and two others influenced by advertising companies are suing to block a new rule that requires companies to offer easier subscription cancellation tools.