Interactive Advertising Bureau (IAB)
IAB: Tariffs convince brands to pull back on ad spending
IAB lowered its 2025 U.S. ad spend forecast based on concerns about tariffs and further economic headwinds.
IAB: Generative AI, connected TV platforms influencing ad production
More than half of advertisers are using generative AI to create spots, the IAB concludes in its latest report.
IAB updates Diligence Platform as regulators scrutinize tracking technology
The Interactive Advertising Bureau (IAB) has announced new updates to its Diligence Platform to help companies navigate an increasingly complex compliance landscape.
IAB releases digital advertising invoice API specs for public comment
The Interactive Advertising Bureau (IAB) this week released its new Digital Advertising Invoice API Specifications for public comment.
IAB opens public comment period on new terms for advertisers
The organization hit the reset button on its General Terms, rebuilding the framework from the ground up to take into account new platforms and transactions.
IAB: Sports helped draw more advertising to connected TV platforms
Some broadcasters are making certain sports programs available exclusively through their streaming platforms, while services like Netflix and Amazon are aggressively pursuing similar rights.
Cable TV, advertising groups sue FTC over “click-to-cancel” rule
The largest cable TV industry group and two others influenced by advertising companies are suing to block a new rule that requires companies to offer easier subscription cancellation tools.