Interactive Advertising Bureau (IAB)
The Interactive Advertising Bureau (IAB) is an advertising industry organization that develops standards, conducts research and provides legal advocacy for the digital marketing sector. IAB represents over 700 leading media companies, brands, and technology firms, with a focus on shaping the digital economy.
IAB Europe publishes stricter CTV measurement framework
The framework establishes common definitions and reporting expectations across broadcasters, streaming services and digital-first video platforms.
IAB releases measurement services contract framework for public comment
IAB says the framework is intended to reduce contractual fragmentation and streamline negotiations across the digital advertising ecosystem.
IAB raises 2026 U.S. ad growth forecast to 12.3 percent
The figure is an increase from the 9.5 percent growth that IAB first projected in January; the bump was attributed to stronger spending against certain events like the Winter Olympics and FIFA World Cup tournament.
DATA
IAB updates AI disclosure guidance as regulators tighten rules
The framework calls for disclosure when AI materially affects authenticity, identity or representation, and follows local laws passed by officials in places like California and New York.
ARTIFICIAL INTELLIGENCE
IAB Tech Lab updates AI advertising framework with AAMP 2.3
The update is designed to make AI agents more practical for use in real advertising operations, including planning, buying, selling and optimization.
IAB becomes founding partner of inaugural Jupiter Festival for media leaders
The partnership will see IAB work with Jupiter Festival organizers to help develop the event's programming, recruit speakers and encourage participation.
FIRST ON THE DESK
WPP Media launches initiative to develop AI standards for TV and video advertising
WPP is working with major media companies on the initiative, including Comcast Advertising, Disney, Fox, NBCUniversal, Netflix and Paramount.
IAB Tech Lab releases guidelines to address AI crawlers, bots
The framework complements the CoMP API by outlining business strategies for controlling automated access to content.
IAB: U.S. video ad buys expected to exceed $81 billion in 2026
Digital video is expected to account for more than 60 percent of total TV and video ad spending for the first time.
IAB Tech Lab forms council to improve programmatic ad standards, transparency
The group will address auction transparency, data standards and transaction integrity amid growing programmatic ad spending.
IAB updates Multi-State Privacy Agreement following new state laws
The revisions aim to simplify compliance for advertisers and ad tech partners by reducing contract friction and clarifying roles in data processing.
IAB launches new initiative to refresh ad campaign measurements
IAB has unveiled Project Eidos, a multi-year effort to create shared, interoperable standards for cross-channel advertising measurement.