Interactive Advertising Bureau (IAB)
The Interactive Advertising Bureau (IAB) is an advertising industry organization that develops standards, conducts research and provides legal advocacy for the digital marketing sector. IAB represents over 700 leading media companies, brands, and technology firms, with a focus on shaping the digital economy.
IAB Tech Lab releases guidelines to address AI crawlers, bots
The framework complements the CoMP API by outlining business strategies for controlling automated access to content.
IAB: U.S. video ad buys expected to exceed $81 billion in 2026
Digital video is expected to account for more than 60 percent of total TV and video ad spending for the first time.
IAB Tech Lab forms council to improve programmatic ad standards, transparency
The group will address auction transparency, data standards and transaction integrity amid growing programmatic ad spending.
IAB updates Multi-State Privacy Agreement following new state laws
The revisions aim to simplify compliance for advertisers and ad tech partners by reducing contract friction and clarifying roles in data processing.
IAB launches new initiative to refresh ad campaign measurements
IAB has unveiled Project Eidos, a multi-year effort to create shared, interoperable standards for cross-channel advertising measurement.
IAB Tech Lab unveils agentic roadmap to scale AI-driven advertising
IAB Tech Lab released an Agentic Roadmap outlining how digital advertising can scale AI-driven buying and selling using existing standards.
IAB Tech Lab releases CTV Ad Portfolio, updates programmatic guidance
IAB Tech Lab on Thursday released a new Connected TV Ad Portfolio and an updated Guide to Programmatic CTV as the industry moves to standardize emerging ad formats across streaming platforms.
IAB: Tariffs convince brands to pull back on ad spending
IAB lowered its 2025 U.S. ad spend forecast based on concerns about tariffs and further economic headwinds.
IAB: Generative AI, connected TV platforms influencing ad production
More than half of advertisers are using generative AI to create spots, the IAB concludes in its latest report.
IAB updates Diligence Platform as regulators scrutinize tracking technology
The Interactive Advertising Bureau (IAB) has announced new updates to its Diligence Platform to help companies navigate an increasingly complex compliance landscape.
IAB releases digital advertising invoice API specs for public comment
The Interactive Advertising Bureau (IAB) this week released its new Digital Advertising Invoice API Specifications for public comment.
IAB opens public comment period on new terms for advertisers
The organization hit the reset button on its General Terms, rebuilding the framework from the ground up to take into account new platforms and transactions.