Roku debuts analytics platform Roku Data Cloud
Roku has unveiled a proprietary data analytics platform that aims to give partners more-direct access to the company’s CTV measurement tools.
Innovid
Mediaocean to buy Innovid for $500 million
Two major names in the connected television advertising space are joining forces.
Innovid debuts Harmony initiative for connected TV measurement
The mission of Harmony is to keep the connected TV space from being controlled by a single dominant player.