Innovid has expanded its integration with LinkedIn to support Connected TV (CTV) ad placements, the companies announced Tuesday, allowing advertisers to run and manage LinkedIn’s CTV campaigns directly through Innovid’s Social Ads Manager platform.
The update makes Innovid an official LinkedIn Marketing Partner for Campaign Management and Reporting & ROI, and gives marketers access to premium, biddable CTV inventory from top-tier publishers. The feature is now available as a standard option within LinkedIn Campaign Manager.
With the integration, advertisers can deploy LinkedIn’s CTV ad units alongside other campaigns across digital, social, and television channels, all within a single interface. Innovid says the unified workflow will improve execution speed, ensure message consistency, and simplify performance tracking across platforms.
“We’re helping advertisers extend the precision of social targeting into a high-impact, brand-safe environment,” said Zak Knudson, the Senior Vice President of Product at Innovid. “It’s a major step forward for omnichannel advertising, especially for B2B brands looking to engage decision-makers with relevant messaging on every screen.”
Innovid said its integration with LinkedIn’s CTV ads product is part of a continued focus on cross-channel campaign orchestration and performance measurement, geared toward advertisers who want to reach a more-professional audience in their living rooms.
LinkedIn is owned by Microsoft.
