Mediaocean
Nielsen, Mediaocean expand partnership to support advanced audience measurement
The collaboration is designed to improve consistency across planning, activation and measurement as campaigns span increasingly fragmented media environments, Nielsen said.
Mediaocean partners with IWF to strengthen brand safety commitments
Mediaocean has announced a new partnership with the IWF that the firm says will help strengthen its commitments to brand safety while simultaneously protecting children online.
Mediaocean: Connected TV sees strong interest among ad buyers
Marketers are continuing to prioritize streaming apps and platforms within their budgets; social media and digital ad buys also remain strong.
IAB releases digital advertising invoice API specs for public comment
The Interactive Advertising Bureau (IAB) this week released its new Digital Advertising Invoice API Specifications for public comment.