Mediaocean
Mediaocean is an advertising technology company that provides software and artificial intelligence tools for planning, buying, managing and measuring advertising campaigns across television, digital and other media.
The company operates platforms including Prisma for media management and finance, Innovid for ad delivery, measurement and optimization and Protected for ad verification and brand safety. Mediaocean
Warner Bros integrates ad platform into Mediaocean’s Prisma Direct
The integration is intended to automate direct advertising transactions between agencies, brands and WBD.
Nielsen, Mediaocean expand partnership to support advanced audience measurement
The collaboration is designed to improve consistency across planning, activation and measurement as campaigns span increasingly fragmented media environments, Nielsen said.
Mediaocean partners with IWF to strengthen brand safety commitments
Mediaocean has announced a new partnership with the IWF that the firm says will help strengthen its commitments to brand safety while simultaneously protecting children online.
Mediaocean: Connected TV sees strong interest among ad buyers
Marketers are continuing to prioritize streaming apps and platforms within their budgets; social media and digital ad buys also remain strong.
IAB releases digital advertising invoice API specs for public comment
The Interactive Advertising Bureau (IAB) this week released its new Digital Advertising Invoice API Specifications for public comment.