Mediaocean has announced a new partnership with the Internet Watch Foundation (IWF) that the advertising technology firm says will help strengthen its commitments to brand safety while simultaneously protecting children online.

The partnership involves the connecting of the Protected by Mediaocean platform to the IWF’s database of problematic online content. The pact is intended to help ensure brands are not purchasing inventory or running their ads on websites and other digital platforms that publish problematic or illegal content involving self harm and child abuse.

“Verification should not only protect, but empower,” said Asaf Greiner, the General Manager of Protected by Mediaocean. “This partnership with the IWF reflects our commitment to making verification smarter, faster, and more aligned with our clients’ goals. By embedding IWF’s data into our platform, we’re operationalizing safety in a way that supports both integrity and performance outcomes.”

The Internet Watch Foundation is a global nonprofit focused on detecting and removing child sexual abuse material from the internet. Its data will now be directly actionable within Protected’s verification suite, adding an independent layer of protection supported by accreditation and interoperability standards.

The companies say the integration will benefit brands and agencies by allowing them to activate their ad campaigns faster and obtain improved reporting, while also their ads are placed in high-quality, brand-appropriate environments.

“We’re proud to work with Protected by Mediaocean to expand the reach and impact of our mission to stop the spread of child sexual abuse imagery on the internet,” said Interim IWF CEO Derek Ray-Hill. “Responsible advertising practices are essential to protecting children online. This collaboration shows how technology providers can lead with integrity and make it easier for brands to be part of the solution.”