MSNBC
Viewpoint: MS NOW is an underwhelming, confusing cable news brand
In his latest column, Kirk Varner questions why brand consultants weren't advised, and notes this isn't the first time an NBC property went through a troublesome brand identity refresh.
By:
Kirk Varner
OPINION
MSNBC to rebrand as MS NOW under Versant ownership
The channel is paying homage to its roots by keeping two letters.
Comscore: Fox News Digital tops CNN in July unique visitors
Fox News Digital drew 92.4 million unique visitors in July, surpassing CNN.com for the first time, and led all news brands in views, minutes and social engagement, according to Comscore.
MSNBC prime-time programming wins back some viewers in July
MSNBC widened its audience lead over CNN in July, maintaining dominance across multiple dayparts, according to Nielsen data.
Fox News Digital logs 134.4 million multiplatform unique viewers in May
Fox News Digital recorded its second-best month ever in May, reaching 134.4 million total digital multiplatform unique visitors and posting year-over-year growth.
Fox News beats ABC, NBC in weekday ratings since January
The first 100 days of the second Trump administration drew significant attention to Fox's news and prime-time commentary programs.
Ratings: 13.5 million watch NASA astronauts return to Earth
7.7 million households witnessed the return of Butch Wilmore and Suni Williams on cable news, while another 5.5 million tuned in to special coverage on the broadcast networks.
MSNBC hires Scott Matthews to lead news, will hire 100 journalists
The channel is in the middle of editorial and business-related changes, and is readying a move out of its 30 Rockefeller Center studios.
Low ratings likely behind cancellation of “The Reidout” at MSNBC
The show has lost more than a quarter of its audience between this month and February 2024, according to Nielsen data reviewed by The Desk.
MSNBC to settle $30 million defamation lawsuit brought by Georgia doctor
The lawsuit centered on an unfounded NBC News report that claimed women at immigration detention facilities received medically-unnecessary hysterectomies in 2020.
NBC Universal promotes Rebecca Kutler to President of MSNBC
Comcast's NBC Universal on Wednesday promoted Rebecca Kutler to serve as the president of its cable news channel MSNBC.
Fox News is top cable news channel in January
Fox News won the January ratings war in the cable news sector, easily beating out MSNBC and CNN in overall and key demographic viewers.