NBC Sports
Paris Olympics boosted time spent with broadcast TV in August
Traditional linear channels accounted for more than 48 percent of total time spent on TV, according to Nielsen's latest "The Gauge" report.
NBC coverage of Paralympics draws 15.4 million to broadcast, cable networks
Peacock, which offered all Paralympic events live, logged a total audience delivery of 1.2 million viewers.
NBC Sports Chicago to go off-air as Chicago Sports Network gets local affiliate
Comcast is planning to shut down NBC Sports Chicago in October as live Bulls, White Sox and Blackhawks games move to a new free broadcast TV network.
New features drive Olympic engagement on Comcast’s X1 platform
Comcast said 87 percent of Xfinity TV subscribers with X1 set-top boxes watched Olympic events on NBC, cable networks and Peacock.
NBC gets 33 million viewers for Ravens-Chiefs game
Most football fans chose to watch the game on NBC rather than Peacock, according to ratings data reviewed by The Desk.
NBA seeks dismissal of WBD’s lawsuit over telecast rights
The professional basketball league says WBD's offer was not substantially the same as one made by Amazon for games on Prime Video.
Toyota to reprise role as presenting sponsor of Paralympic Games on NBC
NBC Universal says it has seen a 60 percent increase in ad buying against the 2024 Summer Paralympic Games compared to the competition held three years ago in Tokyo.
Peacock grabs 2.8 million subscribers during first week of Olympics
Peacock managed to grab around 3 million new subscribers during the first week of the 2024 Summer Olympic Games, according to Antenna.
Broadcast TV outperformed streaming during 2024 Summer Olympic Games
While Peacock was seen as the big innovator of the 2024 Summer Games, ratings data showed most Americans preferred watching on free broadcast TV over streaming platforms.
Gold Zone returning to Peacock for Paralympic Games
CNN reporter Carolyn Manno will host the 2024 Summer Paralympics pop-up Gold Zone channel on Peacock; the service will also offer multi-view features.
NBC pulls in nearly 21 million with Closing Ceremony of Olympic Games
Nearly 21 million people tuned in to some or all of the Closing Ceremony on Sunday, according to data released by NBC Sports.
NBC sees 30.6 million daily viewers to Summer Olympic Games coverage
NBC Universal drew an average daily audience of 30.6 million viewers during the 2024 Summer Olympic Games in Paris.