NBC Sports
Peacock grabs 2.8 million subscribers during first week of Olympics
Peacock managed to grab around 3 million new subscribers during the first week of the 2024 Summer Olympic Games, according to Antenna.
Broadcast TV outperformed streaming during 2024 Summer Olympic Games
While Peacock was seen as the big innovator of the 2024 Summer Games, ratings data showed most Americans preferred watching on free broadcast TV over streaming platforms.
Gold Zone returning to Peacock for Paralympic Games
CNN reporter Carolyn Manno will host the 2024 Summer Paralympics pop-up Gold Zone channel on Peacock; the service will also offer multi-view features.
NBC pulls in nearly 21 million with Closing Ceremony of Olympic Games
Nearly 21 million people tuned in to some or all of the Closing Ceremony on Sunday, according to data released by NBC Sports.
NBC sees 30.6 million daily viewers to Summer Olympic Games coverage
NBC Universal drew an average daily audience of 30.6 million viewers during the 2024 Summer Olympic Games in Paris.
Peacock subs stream 23.5 billion minutes of Summer Olympics coverage
The amount of total minutes streamed was 40 percent higher than all previous Summer and Winter Olympic Games available on Peacock.
U.S. men’s basketball gold medal win pulls 22.7 million viewers to NBC
More people watched Team USA score gold than the highest-rated NBA Finals game this season.
NBC sees more than 35 million viewers with Sunday Olympics coverage
Around 4.5 million viewers streamed Sunday events on Peacock, Comcast said in a statement.
NBC gets nearly 32 million viewers to Olympics on Thursday
The network and Peacock posted a total audience delivery of 31.7 million viewers.
People are “changing their daily routine” to watch the Olympics, NBC says
Workplace productivity is down as employees adjust their schedules to watch key Olympic competitions daily, one NBC executive said.
Scripps tops list of most-watched NBC affiliates during Summer Olympics
More people are watching the Summer Olympic Games in West Palm Beach than any other market, according to Nielsen data.
Tuesday events at Paris Olympics draw 35 million to NBC, Peacock
The network's five-day Olympics ratings have increased 79 percent when compared to the 2020 Tokyo Olympics.