Omdia
Omdia: Big Tech companies to dominate connected TV advertising market by 2030
CTV ad revenue revenue is on pace to nearly double over the next five years, with three tech companies expected to control half of the market by the end of the decade.
DATA
Omdia: Global advertising revenue to reach $1 trillion by 2030
The growth in total advertising revenue will be largely driven by online streaming growth, Omdia said.
OLED trend shifts from large TVs to portable computers
A research note from Omdia suggests Trump's threat of tariffs could cause PC and tablet makers to switch from Chinese-made LCD screens to OLED panels.
Free streaming TV services among most-used in America, Omdia reports
As subscription-based streaming services increase their prices, Americans are increasingly turning to free, ad-supported TV platforms for their video needs, according to new research.