Television Bureau of Advertising (TVB)
Study: TV remains most-important ad platform across purchase funnel
TV’s impact in the awareness stage was five times greater than social media and seven times greater than non-TV streaming video platforms.
TVB: Streaming is great, but most prefer watching live sports on broadcast
The TV industry trade association used Nielsen data to show that most people prefer watching football games on broadcast networks.
Brad Seitter to become CEO and President of TVB in January
Brad Seitter will become its next President and Chief Executive Officer of TVB in January, succeeding Steve Lanzano.
Wall Street still bullish on broadcast TV industry, analyst says
Financial experts are still optimistic about the long-term health of the broadcast television industry, even as some of its key revenue streams are expected to taper off in the years ahead.
ANALYSIS
TVB CEO Steve Lanzano to retire later this year
TVB says its long-time chief executive Steve Lanzano will be retiring at the end of the year.
Study: Broadcast TV advertising has major influence over shoppers
Broadcast television earned high marks for local news trust and influence among potential shoppers, according to a new study commissioned by a TV industry group.