The Gauge
Nielsen: Linear TV continues dominance in April
Traditional linear TV continued to dominate over streaming, with news and sports boosting broadcast and cable TV platforms.
Nielsen launches quarterly Ad Supported Gauge report
Nearly three-quarters of all time spent with television during the first three months of the year took place on ad-supported platforms across TV, according to Nielsen.
Nielsen begins grouping WBD, Paramount streaming apps in “The Gauge” reports
As it did with Disney in January, Nielsen is now evaluating streaming platforms owned by WBD and Paramount as a single unit in its monthly "The Gauge" reports.
Nielsen: March Madness boosts traditional TV viewing over streaming
The annual men's college basketball tournament drew sizable audiences to CBS and TNT, with the cable TV sector benefitting the most.
YouTube tops Disney in Nielsen’s Media Distributor Gauge
YouTube leapfrogged Disney on Nielsen's monthly Media Distributor Gauge for the second time since the measurement firm began releasing the report nearly two years ago.
Super Bowl lifts broadcast, cable viewing over streaming in February
The championship NFL game, the NHL 4 Nations Face-Off and cable news drove time spent with traditional TV during the month.
Nielsen: Football boosted season TV viewership in January
NFL and college football programming, plus other live events, helped lift traditional TV's share of viewership over streaming's lead in January.
Nielsen to count Disney streamers as one in future “The Gauge” reports
The measurement firm attributed the change to the integration of content across Disney Plus, Hulu and ESPN Plus.
Broadcast, cable TV continue to top Nielsen’s The Gauge
Linear TV captured more than 46 percent of total TV time in December, compared with streaming's 43 percent.
Nielsen: Streaming apps chipped away at traditional TV’s lead in November
The U.S. presidential election and the World Series helped drive higher interest in television during the measurement month of November, according to Nielsen.
Broadcast, cable continue to dominate over streaming in October
Broadcast and cable television channels and platforms captured the majority of time spent with TV in October.
Broadcast, cable capture most TV time in September, Nielsen report shows
Despite the start of the NFL season, the broadcasting versus streaming landscape barely changed in September, according to the latest report from Nielsen.