Streaming overtakes traditional TV viewing in July, Nielsen says
Viewership on broadcast and cable channels dipped below 50 percent for the first time since The Gauge began comparing traditional TV to streaming.
The Gauge
Roku Channel gets picked up by Nielsen’s The Gauge
The free streaming service captured 1.1 percent of the domestic television audience in May.
Fox’s Tubi most-watched free streamer, Nielsen says
Tubi surpassed Pluto TV last month to become the most-watched FAST service in America, Nielsen said on Thursday.
