The Gauge
Nielsen to delay “The Gauge” report after streamers complain over metrics
Early results suggested broadcast and cable viewing rose in February due to the Super Bowl and Winter Olympic Games.
Nielsen: Traditional TV outperforms streaming without YouTube in January
Television viewing reached a 12-month high in January 2026, rising 3.7 percent compared with December, according to Nielsen.
THE GAUGE
Nielsen: Streaming chips away at broadcast lead during Christmas month
Streaming platforms continued to chip away at broadcast and cable television's lead in terms of time spent with TV platforms during December.
THE GAUGE
Nielsen: TV usage skyrockets in November, YouTube share flat
Americans watched more than 100 billion minutes of TV in November, driven by Thanksgiving NFL games and strong broadcast viewership.
THE GAUGE
Nielsen: Sports creates parity between traditional, streaming TV in October
NFL games and other sports helped lift broadcast TV's share of viewership during the measurement month of October, according to Nielsen.
THE GAUGE
Nielsen: Football lifts broadcast TV viewership in September
Broadcast and cable networks — and some streaming platforms — were boosted by the start of regular-season NFL games.
THE GAUGE
Nielsen adjusts Paramount viewership from July report
A small amount of viewership data related to Paramount Plus was excluded from the report, a spokesperson confirmed.
THE GAUGE
Traditional TV dominates streaming’s share of TV time in August
Broadcast television saw its largest increase in share of time spent with television during Nielsen's measurement period for August.
THE GAUGE
Viewpoint: When did Nielsen become an extension of YouTube’s publicity department?
In light of Nielsen and YouTube’s recent missteps, it will be interesting to see whether the industry accepts the report as gospel or start to question it.
YouTube gives streaming a lift over traditional TV in Nielsen report
Streaming continued to chip away at broadcast and cable television's share of time spent with TV in July, with the sector accounting for nearly 50 percent of all viewership that month.
THE GAUGE
Traditional TV share declines in Nielsen’s “The Gauge” for June
Americans continued to tune out of traditional forms of television in favor of streaming apps and services in June
Nielsen: Streaming platforms surpass traditional TV in May
Streaming video platforms surpassed the collective efforts of broadcast and cable television channels as the most-used medium for watching TV in May.