Nielsen: Streaming apps chipped away at traditional TV’s lead in November
The U.S. presidential election and the World Series helped drive higher interest in television during the measurement month of November, according to Nielsen.
The U.S. presidential election and the World Series helped drive higher interest in television during the measurement month of November, according to Nielsen.
Broadcast and cable television channels and platforms captured the majority of time spent with TV in October.
Despite the start of the NFL season, the broadcasting versus streaming landscape barely changed in September, according to the latest report from Nielsen.
Traditional linear channels accounted for more than 48 percent of total time spent on TV, according to Nielsen’s latest “The Gauge” report.
Streaming accounted for more than 40 percent of all TV consumption for the first time since Nielsen began tracking that data.
Streaming continued to chip away at traditional TV’s market share in June, according to Nielsen’s latest The Gauge report.
Streaming accounted for nearly 38 percent of all television watching in the United States last month, up from 34 percent last year.
The free streaming service captured 1.1 percent of the domestic television audience in May.
Tubi surpassed Pluto TV last month to become the most-watched FAST service in America, Nielsen said on Thursday.