Video Advertising Bureau (VAB)
The Video Advertising Bureau (VAB) is an industry trade group that represents television networks, streaming video platforms, and other premium video publishers to advertisers and agencies.
VAB: Connected TV ownership reaching saturation point in U.S.
Most households in the U.S. who want a connected TV device already have one, while the number of customers paying for traditional TV has fallen over the past few years.
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VAB: Most prospective voters engage with ad-supported TV
Viewers exposed to political messaging on TV are more likely to engage, seek information and take action.
VAB: Premium streamers outperform YouTube in advertising effectiveness
Premium video delivered 33 percent higher co-viewing and sessions averaging 1 hour and 18 minutes, 49 percent longer than YouTube, according to VAB's study.
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VAB report: YouTube nukes 179 million problematic videos over six years
Child safety violations and scams drive majority of removals as YouTube purges billions of videos, channels and comments.
VAB: Consumers shifting toward ad-based streaming platforms amid rising costs
As premium services effectuate price increases, consumers are warming up to free, ad-supported streaming options for their entertainment needs.