Video Advertising Bureau (VAB)
The Video Advertising Bureau (VAB) is an industry trade group that represents television networks, streaming video platforms, and other premium video publishers to advertisers and agencies.
VAB: Ads run during TV news influence purchasing decisions
Consumers show strong purchase intent when they are exposed to ad spots aired during local and national TV news programming, according to new VAB survey data.
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VAB: Creator partnerships can lift brand outcomes on TV, streaming
Creator following is strongest among younger viewers, with 84 percent of respondents ages 16 to 24 and 83 percent ages 25 to 34 following creators.
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VAB: Connected TV ownership reaching saturation point in U.S.
Most households in the U.S. who want a connected TV device already have one, while the number of customers paying for traditional TV has fallen over the past few years.
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VAB: Most prospective voters engage with ad-supported TV
Viewers exposed to political messaging on TV are more likely to engage, seek information and take action.
VAB: Premium streamers outperform YouTube in advertising effectiveness
Premium video delivered 33 percent higher co-viewing and sessions averaging 1 hour and 18 minutes, 49 percent longer than YouTube, according to VAB's study.
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VAB report: YouTube nukes 179 million problematic videos over six years
Child safety violations and scams drive majority of removals as YouTube purges billions of videos, channels and comments.
VAB: Consumers shifting toward ad-based streaming platforms amid rising costs
As premium services effectuate price increases, consumers are warming up to free, ad-supported streaming options for their entertainment needs.