Study: Spanish speakers in U.S. spending big on streaming TV services
Spanish-language households are outspending the average consumer on subscription-based streaming services in the U.S., according to a new research note.
Spanish-language households are outspending the average consumer on subscription-based streaming services in the U.S., according to a new research note.
An uptick in advertising spend against Vix in the U.S. and linear channels in Mexico helped drive higher revenue to Televisa-Univision during the second quarter of 2024.
Eligible Verizon subscribers can score a 12-month subscription to the leading Spanish-language streaming service.
Televisa-Univision will debut an ad-supported version of its Vix Plus streaming service on Wednesday.
Subscription revenues from Vix and other properties accounted for $700 million during 2023, the company revealed on Thursday.
Televisa-Univision said premium subscriptions to Vix Plus and a boosted ad business in Mexico helped increase the company’s revenue.
T-Mobile says it will offer its wireless customers a free, one-year subscription to Spanish-language streaming TV service Vix Plus