Televisa-Univision will debut an ad-supported version of its Vix Plus streaming service on Wednesday, company executives revealed at the media brand’s Upfronts presentation.
The ad-supported version of Vix Plus will allow streamers to access thousands of hours of live events, including sports, along with Vix’s on-demand library of original and acquired telenovelas, TV series and movies. Vix Plus is separate from Vix, a free, ad-supported service that offers fewer features and a limited amount of content.
The free version of Vix now has 50 million monthly active users, company executives affirmed, a 70 percent increase from last year. Executives are hoping to move more of those streamers over to the ad-supported plan of Vix Plus, which is expected to cost less than the $7 per month the company charges for the current ad-free tier of Vix Plus.
“The Spanish-language streaming lane was one of the last streaming lanes that nobody has really taken on,” Vix CEO Pierliugi Gazzolo said in a trade interview. “Our promise became a streaming service that’s going to have the most original Spanish-language content… and so far we’ve kept our promises. There’s been a lot of momentum.”
The free version of Vix offers 70,000 hours of Spanish-language content through a video on-demand catalog and linear content streams. Vix Plus adds another 10,000 hours of content, including 7,000 hours of live sports.
