Study: News content drives higher awareness of ads
Brands that purchase advertising against news content see an increase in reputation, trust and awareness, according to a new consumer study.
Warner Bros Discovery
Warner Bros Discovery is an international mass media conglomerate that was formed by the merger of AT&T’s WarnerMedia with Discovery, Inc. in April 2022. The company owns several domestic and international pay television channels — including CNN, TBS, TNT, the Discovery Channel, Animal Planet, HBO, Cinemax, Eurosport, AT&T Sportsnet, TVN Poland and Three (New Zealand) — along with streaming services Max (formerly HBO Max) and Discovery Plus. The company is based in New York City.
WBD renews deal with All Elite Wrestling, will stream shows on Max
The agreement keeps AEW’s two shows on TBS and TNT for a few more years, and gives WBD the right to sell pay-per-view events on its streaming service Max.
CNN erects a paywall on its U.S.-based website
CNN will ask web visitors in the United States to pay $4 per month after reading a handful of articles for free, the company affirmed in a memo on Tuesday.
Comcast’s Sky sues WBD over long-term TV deal
The deal, set to expire next year, dates back to 2011, allowing Sky to distribute HBO and other WBD-owned shows and movies on Sky Atlantic.
Free TV Networks hires Suzanne Satterfield away from WBD
Free TV Networks has hired Suzanne Satterfield to serve as its new general counsel, and promoted two internal executives to new roles.
Charter, WBD renew carriage deal, incorporate streaming into TV packages
Customers of Spectrum TV will get complementary access to the ad-supported tiers of Max and Discovery Plus, the companies announced.
Pluto TV brings CNN, CBC News, Reuters TV to more countries
The channels are landing on Pluto TV’s platforms in Canada, the United Kingdom and other countries outside the United States.
WBD bringing FanDuel’s ‘Up & Adams’ to Tru TV, Max
Warner Bros Discovery is bringing the FanDuel online morning show to traditional cable TV.
CNN to air interview with Kamala Harris, Tim Walz on Thursday
Vice President Kamala Harris and Minnesota Governor Tim Walz will participate in a sit-down interview with CNN’s Dana Bash on Thursday.
WBD to launch CNN International on Max in more European countries
Warner Bros Discovery is bringing a streaming simulcast of CNN International through Max to more European countries this week.