Yahoo!
Nexxen integrates content recognition data into Yahoo DSP
Nexxen has entered into a data licensing agreement with Yahoo that will integrate its automatic content recognition (ACR) audience segments into the Yahoo DSP, the companies announced this week.
Yahoo Sports Network launches through pact with C15 Studio
Yahoo Sports has launched a new free streaming channel through a partnership with C15 Studio, the companies announced this week.
Netflix partners with Yahoo DSP for programmatic ad buys
The partnership involves all 12 regions where Netflix offers its ad-supported tier of service.
Viant-acquired Lockr adds five identity solutions
Lockr, by Viant, today announced a significant expansion of its audience integration management platform with the addition of several top-tier identity solutions.
Yahoo hires ex-Paramount exec Josh Line to Chief Marketing Officer role
Yahoo has hired former Paramount Global brand exec Josh Line to serve as the online portal's Chief Marketing Officer.
Yahoo sells TechCrunch to private investment firm Regent
The sale puts TechCrunch back into the ownership of a private equity group; it was founded in 2005 by the operators of a venture capital firm.
Yahoo combines linear, connected TV data for ad campaigns
Yahoo is launching a new product called Unified TV Audiences, which will help marketers launch and measure more-effective campaigns.
Tech community rallies around editor who lost home in fire
The journalism and tech communities have donated more than $84,000 to a TechCrunch editor whose home was destroyed by a fire last week.
TechCrunch editor Sarah Perez loses home to fire
Damage from the fire left the home uninhabitable; a GoFundMe has been established to assist the reporter and her daughter.
Yahoo chooses Brightcove for streaming products
Yahoo has signed an agreement with Brightcove to support various streaming-related products across its websites and apps.
Verizon looks to offload media assets
Verizon has onboarded a private equity firm to help it explore a sale of its media assets, including AOL, Yahoo! and Netscape.
Verizon Media to bundle premium services under Yahoo Plus brand
Verizon is preparing to bundle several premium content products under its acquired Yahoo! brand, according to a report.