An editor for an Australian newspaper hid a not-so-subtle message about the paper’s owner Rupert Murdoch in a puzzle meant for children.

Australia’s Sunday Telegraph newspaper printed a word search over the weekend with a line reading “LIVESIHCODRUM,” or “MURDOCHISEVIL” (Murdoch Is Evil) backwards.

It took reporters two days to see the swipe at media mogul Rupert Murdoch, according to Britain’s Guardian.

The Australian Sunday Telegraph is owned by Murdoch’s News Corporation.

The paper did not return a message from The Desk seeking comment.

AFP: “Murdoch Is Evil” appears in Rupert Murdoch-owned newspaper
The Guardian: Murdoch-owned Australia paper hides anti-Murdoch message