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AT&T removes HBO Max perk for new Fiber customers

(Graphic by The Desk)

AT&T has quietly ended a promotion that bundled free access to HBO Max with some of its top-tier fiber Internet packages.

The promotion allowed subscribers of AT&T Fiber’s Internet 1000, Internet 2000 and Internet 5000 tiers to get complementary access to HBO Max as part of their service.

The deal began when AT&T owned WarnerMedia, the parent company that operates the multiplex HBO premium cable network and the HBO Max streaming service. It continued after AT&T spun off WarnerMedia into a separate company, one that ultimately merged with Discovery to form Warner Bros Discovery.

AT&T says its promotion offering HBO Max to Fiber customers ended on Sunday. Fiber customers who received complementary access to HBO Max will continue to enjoy a free subscription as long as they keep their Internet service active and actually use the streaming service.

HBO Max is still free to use on AT&T’s U-Verse TV U400, U450 and U450 Latino packages as well as several AT&T Wireless unlimited plans.

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About the Author:

Matthew Keys

Matthew Keys is an award-winning journalist with more than 10 years of experience covering the business of television and radio broadcasting, streaming services and the overall media industry. In addition to his work as publisher of The Desk, Matthew contributes regularly to StreamTV Insider and KnowTechie, and has worked for several well-known news organizations, including Thomson Reuters, McNaughton Newspapers, Grasswire, Comstock's magazine, KTXL-TV and KGO-TV. Matthew is a member of IRE, a trade organization for investigative reporters and editors, and is based in Northern California.

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