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AT&T removes HBO Max perk for new Fiber customers

(Graphic by The Desk)

AT&T has quietly ended a promotion that bundled free access to HBO Max with some of its top-tier fiber Internet packages.

The promotion allowed subscribers of AT&T Fiber’s Internet 1000, Internet 2000 and Internet 5000 tiers to get complementary access to HBO Max as part of their service.

The deal began when AT&T owned WarnerMedia, the parent company that operates the multiplex HBO premium cable network and the HBO Max streaming service. It continued after AT&T spun off WarnerMedia into a separate company, one that ultimately merged with Discovery to form Warner Bros Discovery.

AT&T says its promotion offering HBO Max to Fiber customers ended on Sunday. Fiber customers who received complementary access to HBO Max will continue to enjoy a free subscription as long as they keep their Internet service active and actually use the streaming service.

HBO Max is still free to use on AT&T’s U-Verse TV U400, U450 and U450 Latino packages as well as several AT&T Wireless unlimited plans.

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About the Author:

Matthew Keys

Matthew Keys covers the business of broadcast and streaming TV, radio broadcasting, social media, technology and telecommunications. A journalist for over 15 years, Matthew previously worked at Thomson Reuters, KGO-TV in San Francisco, KTXL in Sacramento and McNaughton Newspapers. He received 9 California Journalism Awards between 2018 and 2020, and is a member of IRE (Investigative Reporters and Editors).
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