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SiriusXM Pandora to open broadcast center in Miami

SiriusXM Pandora will open a new broadcast center in Miami, Florida in 2023.
SiriusXM Pandora will open a new broadcast center in Miami, Florida in 2023. (Handout photo courtesy SiriusXM Pandora/Gensler, Graphic by The Desk)

SiriusXM Pandora will open a new broadcast facility and performance space in Miami next year, the company announced in a press release this week.

The broadcast center adds to a growing list of SiriusXM Pandora properties across the country, including its broadcast headquarters in New York City, studios in West Hollywood and sales offices in Washington, D.C. and Nashville, the company said.

In a statement, a SiriusXM  Pandoraspokesperson said the Miami broadcast center will include radio and recording studios as well as a 50-seat performance space. The office will be located inside Starwood Capital’s Miami Beach headquarters.

“We are excited to open our new SiriusXM Miami broadcast complex in 2023 and deepen our ties in such a multicultural and entertainment-rich city,” Scott Greenstein, SiriusXM’s chief content officer, said on Tuesday. “Our Miami facility will feature a world-class performance space for our special events, such as our Small Stage Series, and its artist-first recording studios will be a destination for both major stars and emerging personalities to connect with listeners.”

Some residents already received a preview of the new radio studios, including Miami Mayor Frances Suarez and students from a nearby charter school. The school, called SLAM!, offers a radio program in which students program the nationally-available SLAM! Radio, which is carried on SiriusXM’s satellite and streaming radio services.

SiriusXM said the Miami studios will be utilized across its portfolio of products, which include streaming music service Pandora and the podcast platform Stitcher.

“Miami is a vibrant center for music, art, entertainment and sports and the SiriusXM studios will be a mecca for talent on promotional tours in the area,” a SiriusXM spokesperson said. “The studios and programming will celebrate the city’s rich Hispanic and Latinx culture with exclusive live performances, broadcasts, podcasts and events.”

SiriusXM intends to announce a hard opening date for the Miami studios as well as special programming linked to the new office in the future.