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ATV Austria to stop broadcasting SD channel on satellite

ATV, the largest commercial broadcaster in Austria, will stop transmitting it standard definition signal via satellite by the end of the year, its parent company announced last week.

Officials at private media venture ProSieben Sat.1 said the move was intended to help streamline the channel’s distribution on satellite and cable systems in the country and neighboring regions where ATV is offered.



Executives say the majority of viewers who tune in to ATV’s programming mostly watch the network’s high definition (HD) feed, which has been offered via broadcast, cable and satellite since 2013. Comcast’s Sky Deutschland and the streaming service Joyn are among the various options that Austrians have to access the HD channel.

ATV offers a robust slate of general entertainment, news and sports programming, including American imports like “NCIS,” “Bones,” “Nancy Drew,” “9JKL” and “The Mentalist.”



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About the Author:

Matthew Keys

Matthew Keys is a nationally-recognized, award-winning journalist who has covered the business of media, technology, radio and television for more than 11 years. He is the publisher of The Desk and contributes to Know Techie, Digital Content Next and StreamTV Insider. He previously worked for Thomson Reuters, the Walt Disney Company, McNaughton Newspapers and Tribune Broadcasting.
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