TIME Magazine has joined a growing list of print publishers that are getting into the free, ad-supported streaming television (FAST) space.
This week, TIME will launch a FAST channel on Amazon’s free streaming platform Freevee, about a week before the magazine is set to host its “Time 100” event in New York City.
“TIME’s new FAST channel advances our mission to provide trusted coverage of the people, events and issues that impact the world,” Jeff Li, the general manager of TIME Digital, said in a statement. “The channel will be the 24/7 home for TIME’s video content, providing an in-depth look at the world through the lens of TIME’s respected journalists and events and offering TV audiences access to our deep archive of documentaries and profiles.”
The new channel will offer a wide variety of TIME documentaries and digital shorts, including “TIME Docs,” “TIME Reports,” the pop culture series “TIME Off” and feature-length films from TIME Studios. Amagi will provide technical support for TIME’s FAST channel.
“TME has been a leader in the digital video space for many years, and we are dedicated to creating best-in-class news and documentary reports to help our viewers understand and connect with what is happening in their world,” Justine Simons, the executive producer of TIME Video, said on Tuesday. “Our collection of profiles and interviews give our audience new insights into the most well known people on the planet as well introduce them to up-and-coming superstars, innovators, and leaders. Our goal is to entertain, inform and engage, and we think a FAST channel is an exciting new way to share our journalism as widely as possible.”
TIME is the latest print publisher to launch a FAST channel. Conde Nast, the brand behind Wired and GQ, also distribute free streaming channels, as does the daily newspaper USA Today.