The E. W. Scripps Company has promoted a long-time executive to the new role of Senior Vice President & Chief Distribution Officer, starting this week.

Robin Davis has worked for Scripps in a variety of roles since 2005, with most of her responsibilities falling in the realm of strategy and finance. Davis most recently served as the company’s Senior Vice President of Strategy, Planning and Development, where she helped Scripps execute a variety of growth strategies across its different broadcast and streaming business units.

“Robin is an outstanding media executive with all the skills to lead our distribution strategy,” Adam Symson, the President and CEO of Scripps, said on Wednesday. “Her thorough grasp of our business, the evolving television marketplace and the opportunities we see ahead give me great confidence that she will maximize the value of our distribution platforms”

Davis was instrumental in helping Scripps transition away from a print business to one focused on television broadcasting. Under her leadership, Scripps grew its portfolio of local broadcast stations from 10 in nine markets in 2010 to more than 60 in over 40 markets.

She also helped lead acquisition strategies for Scripps, to include the company’s purchase of the Katz Networks digital broadcast networks and Ion.