Nexstar Media Group has poached a top business development executive from Amazon to help it grow digital advertising sales and revenue.
Lisa Taylor has been appointed to the role of Senior Vice President of Digital Advertising Sales at Nexstar, where she will develop strategies and executive growth initiatives across the broadcaster’s portfolio of ad-based digital products.
Taylor reports to Andrew Alford, the President of Nexstar’s broadcasting division, and will start in her new role on June 17.
“Lisa has established herself as a deeply experienced leader in digital sales and she understands keenly the nature of the rapidly evolving digital landscape,” Alford said in a statement on Wednesday. “She has been successful everywhere at growing ad revenue and profit, and knows how to build highly effective, collaborative sales teams. Her time at Amazon gave her a window into the digital space that will prove to be invaluable, and she will be a great asset to Nexstar.”
At Amazon, Taylor was responsible for building features and offering benefits that helped drive growth and value across Amazon’s consumer products. She is credited with improving business-related revenue by 300 percent, Nexstar said in a statement.
Part of her duties at Amazon also involved developing strategic plans to grow digital revenue, to include “deepening internal and external partnerships with stakeholders such as ad tech and supply, and establishing measurement metrics to provide addressable advertising solutions for customers across the Amazon ad portfolio,” Nexstar said.
Taylor is expected to replicate some of that success at Nexstar, which holds the distinguished title as the largest independent broadcaster of major network affiliates in the United States. Nexstar also holds a controlling stake in the CW Network, operates CW Sports, has a cable news channel called NewsNation and owns the political affairs publication The Hill.
“I’m grateful to Nexstar for giving me this opportunity and I’m looking forward to working with the digital teams across the company’s television stations,” Taylor said in a statement. “Nexstar’s scale and its unique portfolio of assets positions the company to offer a variety of digital and cross-platform advertising solutions which can be customized to suit the needs of any client. That gives Nexstar a distinct advantage over its competitors.”
Broadcasting is no stranger to Taylor: Prior to her work at Amazon, she worked for Meredith Corporation, where she held the title of Vice President of Digital Revenue from 2018 to 2022. She oversaw the company’s local media business, which generated $1.8 billion during her time there.
