Cristiano Ronaldo is one of the most-decorated professional soccer football players in the world, with more than 30 trophies to his name, including five UEFA Champions League titles.

Now, add YouTube superstar into the mix.

This week, Ronaldo launched his own channel, called “UR,” which aims to connect with fans through content focused on fitness, wellness, health, family, business, readiness and perseverance.

The channel is already resonating with fans around the world: UR grabbed 1 million YouTube subscribers in less than 90 minutes, the shortest amount of time for a channel to achieve that milestone since the video platform launched two decades ago.

“I am very happy to make this project come to life,” Ronaldo said in a statement. “It has been in my mind for a long time but finally we have the opportunity to make it real. I have always enjoyed having such a strong relationship with fans on social media and my YouTube channel will give me an even bigger platform to do so and they will learn more about me, my family, and my views on many different subjects. I am also looking forward to sharing conversations with guests that will no doubt surprise people.”

Ronaldo has played for a number of soccer clubs throughout his career, including Manchester United and Real Madrid. He currently plays for the Saudi soccer club Al Nassr.

YouTube is one of the world’s most-used streaming video services. In the United States, the platform dominates the living room, accounting for 10 percent of all time spent on TV in July, according to Nielsen.