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DirecTV forges sales partnership with AAA

A promotional image for DirecTV's streaming and satellite TV services.
(Courtesy image, Graphic by The Desk)

DirecTV has inked a sales partnership with the American Automobile Association (AAA, “Triple-A”) that will allow members of the federated motor club to get access to exclusive deals on satellite and streaming television service.

Through the partnership, AAA will promote DirecTV to customers of its roadside assistance and Insurance products through a member benefits portal that also includes discounts on airfare, hotel bookings, car rentals and other services.

Accordingly, DirecTV revealed on Thursday it is launching two exclusive offers for AAA members. The first offer will allow new DirecTV customers who sign up through the AAA member portal to score a $10 discount off the cost of DirecTV via Internet for 24 months and receive a $50 Visa Reward Card. The second offer helps AAA members save on DirecTV via Satellite by giving them a $200 Visa Rewards Card when they order new service by calling 1-833-971-3706.

“DirecTV is excited to provide these unique offers to AAA and its members nationwide,” Vince Torres, the Chief Marketing Officer of DirecTV, said in a statement. “We look forward to seeing many of the AAA members streaming DirecTV in the months ahead.”

Customers of DirecTV via Satellite and DirecTV via Internet enjoy access to dozens of broadcast and cable networks, including channels focused on live news, sports and movies. Both services also connect TV fans with premium streaming services like Netflix, Prime Video, Disney Plus, Hulu, Max and Paramount Plus, though separate subscriptions are required.

“We are continually looking for new ways to save our members money in every aspect of their life,” said Alan McVay, the Managing Director of Partnership Development at AAA. “Streaming is something we all do, so adding DirecTV to our portfolio of benefits made sense. Our members will appreciate being able to watch their favorite games, shows and movies while also getting a few extra dollars back in their pocket.”

In addition to DirecTV via Satellite and DirecTV via Internet, the company also offers DirecTV Stream, a streaming-focused pay TV platform that offers local TV, sports and news without DirecTV equipment.

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About the Author:

Matthew Keys

Matthew Keys is a nationally-recognized, award-winning journalist who has covered the business of media, technology, radio and television for more than 11 years. He is the publisher of The Desk and contributes to Know Techie, Digital Content Next and StreamTV Insider. He previously worked for Thomson Reuters, the Walt Disney Company, McNaughton Newspapers and Tribune Broadcasting.
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