The Desk appreciates the support of readers who purchase products or services through links on our website. Learn more...

WYFF President John Humphries to retire from Hearst

Photo of author
By:
»

mkeys@thedesk.net

Share:
John L. Humphries. (Courtesy photo)
John L. Humphries. (Courtesy photo)

John Humphries, a broadcast television veteran with more than four decades of experience, is set to retire from Hearst Television later this year, the company announced.

Humphries has spent nearly half of his TV career at Hearst Television — 18 years, to be precise — and has worked for the last seven years as the president and general manager of WYFF (Channel 4, NBC) in the Greenville-Spartanburg, South Carolina market. Prior to working at WYFF, Humphries spent four years as the president and general manager of WGAL (Channel 8, NBC) in York, Pennsylvania.

He started his Hearst TV journey at WYFF as a sales director in 2006. Other roles include a general sales manager position at Gray Media-owned WBTV (Channel 3, CBS) in Charlotte and a similar role at Nexstar-owned WSPA (Channel 7, CBS) in Spartanburg, South Carolina.

His TV career began in the late 1970s at WSOC (Channel 9, ABC) in Charlotte, North Carolina, where he spent 18 years working in various roles, including sports reporter, TV production, account executive and sales manager.

“John is a consummate broadcaster who led two of Hearst Television’s most honored and successful brands,” Michael J. Hayes, the President of Hearst Television, said in a statement. “He built upon the culture of excellence in journalism and community service in both markets. He leaves a powerful legacy of leadership and a strong foundation for the future of WYFF 4.”

Hearst said a successor to Humphries’ role at WYFF will be named at a later date. For now, the company and the station are focused on celebrating the career of a dedicated professional in the TV broadcasting industry.

“Over the past 45 years it has been my privilege to serve alongside scores of passionate local broadcasters, all of whom were dedicated to making a difference in their communities,” Humphries said.  “I am beyond blessed to have had the unique opportunity to conclude my career in leadership roles at two extraordinary Hearst Television properties.”

In addition to his TV executive roles, Humphries is a past president of the board of the South Carolina Broadcasters Association and the SCBA Educational Foundation and served on the Television Bureau of Advertising (TVB) Sales Advisory Committee.

Among his civic and charitable associations, he has served on the board for United Way of Greenville County, and currently serves on the boards of the Greenville Chamber of Commerce, the South Carolina Chapter of the Cystic Fibrosis Foundation and the Urban League of the Upstate, the company affirmed. Humphries is also recognized by The Riley Institute at Furman University as a Riley Institute Diversity Fellow.

Never miss a story

Get free breaking news alerts and twice-weekly digests delivered to your inbox.

We do not share your e-mail address with third parties; you can unsubscribe at any time.

Photo of author

About the Author:

Matthew Keys

Matthew Keys is the award-winning founder and editor of TheDesk.net, an authoritative voice on broadcast and streaming TV, media and tech. With over ten years of experience, he's a recognized expert in broadcast, streaming, and digital media, with work featured in publications such as StreamTV Insider and Digital Content Next, and past roles at Thomson Reuters and Disney-ABC Television Group.
TheDesk.net is free to read — please help keep it that way.

We rely on advertising revenue to support our original journalism and analysis.
Please disable your ad-blocking technology to continue enjoying our content.

Learn how to disable your ad blocker on: Chrome | Firefox | Safari | Microsoft Edge | Opera | AdBlock plugin

Alternatively, add us as a preferred source on Google to unlock access to this website.

If you think this is an error, please contact us.