Fubo has positioned itself as a leader in delivering premium live sports to streamers — and, now, it hopes those customers will be attracted to a new offering that unlocks holiday films and hundreds of hours of family-friendly entertainment.
This week, Fubo began offering Hallmark Plus to streamers on an à la carte basis and to those who pay more than $80 per month for access to Fubo’s base programming package of broadcast channels and cable networks.
Fubo did not say how much Hallmark Plus will cost through the service. As a standalone product, Hallmark Plus costs $8 per month or $80 per year. Earlier this month, Fubo competitor Philo began offering Hallmark Plus at the same $8 per month price point.
“Hallmark is a beloved brand with feel-good content that offers something for everyone,” Todd Mathers, the Senior Vice President of Content Strategy and Acquisition at Fubo, said in a statement on Thursday. “This is the perfect time of year to launch Hallmark Plus for Fubo customers, and they can choose the optimal way to subscribe for them: as part of our subscription plans alongside Hallmark’s linear content or as a standalone package.”
Hallmark Plus offers more than 600 hours of Christmas- and holiday-themed movies and shows, including the “Countdown to Christmas” marathon, which begins this Saturday. The service is also the first point of distribution for some Hallmark limited-run series, including “Holidazed” and “Mistletoe Murders.”
In addition to Hallmark Plus, Fubo distributes Hallmark’s linear channels through its base programming package.
