The following is a press release; its contents were not editorially vetted by The Desk.
At the NAB Show 2025, Mirakulo will showcase AstroTV Next (stylized as AstroTV NEXT), a complete solution for Brazilian DTV+ (TV 3.0) and NextGenTV (ATSC 3.0), for the first time with support for Dynamic Ad Insertion (DAI). This innovation allows traditional linear ads to be replaced with internet-based, personalized advertising, opening new monetization opportunities for broadcasters and advertisers.
This technology will be demonstrated at Mirakulo’s area at the ATSC (Advanced Television Systems Committee) booth # W3056 and at the Brazilian Pavilion of ABINEE (Brazilian Association of Electrical and Electronic Industry) booth # W3343. DAI technology is already well established in Brazil’s digital TV standard, DTV+ (TV 3.0).
Now, for the first time, Mirakulo is bringing this capability to the U.S. market, enabling broadcasters to fully leverage the convergence between broadcast and broadband. With seamless, frame-accurate ad insertion, AstroTV Next ensures an optimal viewer experience while enabling a more effective monetization model for the industry.
In addition to DAI support, AstroTV Next offers a fully interactive and integrated experience, combining live TV, OTT, advanced audience metrics, and a complete HTML5 browser for interactive services. Thanks to its integration with the TV tuner, AstroTV Next can replace traditional “Live TV” apps, providing a more intuitive and unified navigation experience. Furthermore, the platform is integrated with Triveni Digital GuideBuilder to ensure precise frame signaling and with INVIDI Pulse to enable ad segmentation based on user profiles.
At the show, Mirakulo, in partnership with V-Nova and Fraunhofer IIS, will also present key technologies for the new Brazilian digital TV standard, called DTV+. Visitors will experience stunning 4K 60fps video with V-Nova’s VVC codec enhanced by LCEVC, along with immersive MPEG-H Audio from Fraunhofer IIS.
“The NAB Show is a unique opportunity for us to showcase the impact AstroTV Next technology can bring to the NextGenTV ecosystem,” said David Britto, CEO, Mirakulo. “With DAI being integrated into ATSC 3.0, broadcasters have a new monetization model that aligns with digital advertising trends. This innovation is only possible through collaboration with strategic partners like Triveni Digital and INVIDI, who help us deliver a more interactive and personalized TV experience. We are excited to present this solution and open new possibilities for the broadcasting market.”
Visitors to NAB Show 2025 can see the AstroTV Next demonstration at the following booths:
- W3056 – As a member of ATSC (Advanced Television Systems Committee)
- W3343 – At the Brazilian Pavilion of ABINEE (Brazilian Association of Electrical and Electronic Industry)
Company spokespeople will be available for interviews and briefings.
