More than 55,000 individuals registered to attend the National Association of Broadcasters’ (NAB) annual trade event NAB Show in Las Vegas this year, according to data released by the industry organization.
The four-day event, which wrapped up on Wednesday, included registered attendees from more than 160 countries, with one out of four attendees traveling from outside the United States to attend, and more than half of registered participants attending NAB Show for the first time.
More than 1,100 global exhibitors used NAB Show as an opportunity to showcase their products and services, and to make executives available for in-networking opportunities. Some of those exhibitors included Amazon Web Services (AWS), AT&T Business, Dell Technologies, Intel, Microsoft, Adobe, Sony, Verizon Business, Nikon Canon and Ross Video.
David Ross, the CEO of Ross Video, described NAB Show as the industry’s “Super Bowl” event, and an opportunity to showcase “the full breadth of our portfolio to all our customers.”
It was also an opportunity to engage with leading figures in the media, entertainment, advertising, measurement, research, policy and technology spaces. More than 500 conference speakers participated in various one-on-one and panel interviews, including FCC Commissioner Anna Gomez, who self-funded her trip after the agency imposed a moratorium on federally-funded travel. Other speakers and interviewees included ESPN analyst Stephen A. Smith, WWE President and CEO Nick Khan, WWE Chief Content Officer and retired professional wrestler Paul “Triple H” Levesque, Dhar Mann Studios executives Dhar Mann and Sean Atkins, Religion of Sports (ROS) co-Founder Gotham Chopra and Universal Music Publishing Group Chairman and CEO Jody Gerson.
The event was opened through a keynote address delivered by Perry Sook, the CEO of Nexstar Media Group, the largest independent owner of broadcast television stations across the country.
In addition to its moderated panels and exhibition space, the show also featured new conference tracks like the Sports Summit and the Business of Entertainment. Sessions included sports streaming and how the industry is leveraging emergent technologies made possible by generative artificial intelligence (AI).
The next phase of NAB Show this year takes place in New York between October 22 and October 25. The 2026 NAB Show will occur in Las Vegas between April 18 and April 22, 2026.
