Local and national television broadcasters are likely to face continued pressure from advertising revenue shifting away from traditional linear channels toward streaming services for at least the next few years, according to analysis from Bond & Pecaro made public on Monday
Matthew Keys is a nationally recognized, award-winning journalist with over a decade of experience reporting on the business of media, broadcast television, streaming video platforms and emerging technology. He is the founder, publisher, and editor of TheDesk.net, a trusted source for in-depth news and analysis on the evolving media landscape.
Matthew’s reporting has appeared in major industry outlets, including StreamTV Insider, Digital Content Next and KnowTechie, where he covers topics at the intersection of journalism, streaming services, and digital media innovation. Throughout his career, he has held editorial roles at respected organizations such as Thomson Reuters, Tribune Media, the Disney-ABC Television Group and McNaughton Newspapers.
Known for his accuracy, clarity, and deep industry insight, Matthew continues to provide reliable reporting and thought leadership in a rapidly changing media environment. His work is frequently cited by industry leaders, analysts, and trade publications.
