DirecTV will showcase some of the best cinema from the Tribeca Film Festival through a new showcase hub on its satellite and streaming platforms, the company announced on Wednesday.
The Tribeca Festival Hub will be available on all Internet-connected platforms, including DirecTV’s set-top boxes and its streaming app. It will also be available within MyFree DirecTV, the company’s free streaming service.
The hub will curate short- and feature-length films, along with discussions from the Tribeca Talks initiative, throughout the festival’s 24-year history.
In addition to the content hub, DirecTV and Tribeca will partner together on Tribeca Studio, located at the festival’s home Spring Studios from June 5 to June 15. The Tribeca Studio Presented by DirecTV will include behind-the-scenes conversations and red carpet reports from the festival, and will be featured across DirecTV’s social profiles and the Tribeca Festival Hub on DirecTV’s platforms.
“Tribeca is synonymous with creative expression and entertainment, and we’re thrilled to extend this legendary New York City experience directly to all DIRECTV customers while attracting new ones,” Amy Leifer, the Chief Advertising Sales Officer at DirecTV, said in a statement. “Movies are consistently one of the top entertainment options that consumers seek across all of DirecTV’s platforms, and this is a compelling new way for advertisers to connect with these highly engaged film fans as they tune in to see where culture is headed next.”
“We’re proud to amplify the unique creative voices Tribeca continues to discover, while delivering a new opportunity for more people across more screens to connect with this extraordinary festival,” said Vikash Sharma, head of product at DirecTV. “We’re harnessing the excitement around this year’s Festival to create a rich Tribeca turnstile with the power to transport consumers into Tribeca Festivals past and present, while also discovering new aspects to our DirecTV service they may have yet to experience.”
“Independent film has never been more vital — or more at risk of being overlooked. Tribeca was founded to champion bold storytellers, and this partnership with DirecTV gives them the platform they deserve,” said Tribeca co-founder and CEO Jane Rosenthal. “The Tribeca Festival Hub helps audiences discover the daring, original work that defines independent film — and reminds us why these stories matter.”
