Key Financial Data
- Q3 Total revenue: $1.38 billion (+8.6% year-over)
- U.S. revenue: $714.5 million (-14.1%)
- Mexico revenue: $665.1 million (+51.4%)
- Total advertising revenue: $716.6 million (-5.1%)
- U.S. advertising revenue: $327.5 million (-23.5%)
- Mexico advertising revenue: $389.1 million (+19.0%)
- U.S. subscription and licensing revenue: $372 million (-4.1%)
- Mexico subscription and licensing revenue: $268.1 million (+155.8%)
- Net income: $57 million (-37.0%)
- Read more Q3 2026 earnings coverage
Spanish-language broadcaster Televisa-Univision reported higher third-quarter revenue on Thursday, as strong advertising and streaming demand tied to the FIFA World Cup in Mexico helped offset weaker performance at its U.S. television operations.
The company generated $1.4 billion in revenue during the three-month period, an increase of 9 percent compared to the prior year. Revenue in Mexico climbed 51 percent to $665 million, while U.S. revenue declined 14 percent to $715 million.
The contrasting results were largely driven by the World Cup, for which Televisa-Univision held television rights in Mexico but not the United States, where Spanish-language coverage was carried by NBC Universal’s Telemundo.
Advertising revenue in Mexico increased 19 percent to $389 million, benefiting from demand associated with the tournament. U.S. advertising revenue fell 24 percent to $327.5 million from $428.2 million last year, with the company citing competition from major sporting events and a difficult comparison against last year’s CONCACAF Gold Cup.
“While our Mexican operations were favorably impacted by our FIFA World Cup rights, the United States operations proved more challenging as we did not benefit from [World Cup] rights in this country,” CEO Daniel Alegre said during a conference call with investors.
Adjusted operating income before depreciation and amortization (OIBDA) declined slightly to $461 million from $467 million. Televisa-Univision also recorded a $372.1 million impairment charge against the value of its U.S. television stations, contributing to an operating loss of $119.3 million, compared to operating income of $265.3 million last year.
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The company’s Vix streaming service benefited from demand for World Cup coverage in Mexico and other Latin American markets. Subscription and licensing revenue increased 30 percent to $640 million, including $90 million from sub-licensing World Cup rights across Spanish-speaking Latin America.
Mexico subscription and licensing revenue more than doubled to $268.1 million, an increase of 156 percent, as viewers signed up for premium Vix subscriptions during the tournament.
Alegre said approximately 80 percent of customers acquired during the World Cup had watched premium entertainment programming on Vix, with nearly half spending more than three hours viewing that content.
Outside sports, Televisa-Univision reported strong audience engagement for the fourth season of “La Casa de los Famosos México,” which drew 15 million broadcast viewers for its finale and generated more than 340 million streaming hours on ViX.
The company is continuing to invest in live sports programming, including Liga MX, the National Football League, Formula One and Super Bowl 61. Alegre declined to indicate whether Televisa-Univision would pursue television rights to the 2030 FIFA World Cup, saying the company would remain disciplined in evaluating sports rights costs.
Political advertising is also contributing to U.S. operations ahead of the November midterm elections, with campaigns increasingly targeting Hispanic voters in competitive congressional and statewide races.
Alegre said the company was seeing additional political advertising demand in states including Arizona, California, Florida, Nevada, New York and Texas, along with Georgia, Massachusetts, Pennsylvania and Virginia.
