
Satellite and streaming television provider DirecTV is celebrating its 31st anniversary with additional loyalty perks and charitable donations throughout the month of June.
The perks are in recognition of “DirecTV Day” on June 17, which marks the 31st anniversary of DirecTV‘s founding in 1994.
DirecTV’s loyalty program, called DirecTV Perks, gives subscribers access to exclusive sweepstakes and giveaways just for being DirecTV customers. Customers accrue tokens that can be redeemed for sweepstakes entries and prizes.
This year, DirecTV’s sweepstakes include five opportunities to win a $1,000 Amazon gift card, five oportunities to win a $1,000 Sonos e-gift card, and five opportunities to win a $800 “Backyard Movie Bundle” that includes a projector kit and a $500 Uber Eats card.
Customers can also redeem 200 tokens for a $5 Baskin-Robbins gift card. Baskin-Robbins has long marketed itself as offering “31 flavors” of ice cream, which fits nicely with DirecTV’s 31st anniversary.
All DirecTV Perks tokens that are spent by customers on DirecTV Day will be counted toward a charitable donation toward DirecTV’s long-time partner, the Ronald McDonald House Charity, with DirecTV committing donations up to $50,000.
DirecTV subscribers can learn more about the DirecTV Perks loyalty program by clicking or tapping here. Customers interested in signing up for DirecTV’s satellite or streaming TV plans can learn more about special discounts and deals by clicking or tapping here.