Fox Corporation on Thursday announced the hiring of Puja Vohra to the role of Chief Marketing Officer and Executive Vice President of Advertising Sales, where she will help the broadcaster execute on ad sales strategies across Fox’s entertainment, news and sports platforms.
Vohra joins Fox from Paramount Global, where she led marketing initiatives for Paramount Plus and Showtime Networks. In the new role at Fox, she will report to Jeff Collins, the President of Advertising Sales, Marketing and Brand Partnerships.
“With extensive experience as both a B2B and B2C marketer, Puja’s perfectly suited to this role to shape and amplify our portfolio’s value proposition in the marketplace,” said Collins. “I’m excited for her to lead our terrific marketing team as they continue to share our powerful FOX Advertising story.”
“I’m thrilled to join Jeff and the team at this exciting time for Fox Corporation,” said Vohra. “The momentum behind the portfolio is palpable, and I look forward to working with our talented marketers to drive growth and unlock new opportunities across the company.”
During her time at Paramount, Vohra oversaw marketing efforts for a number of hit series and initiatives, including the NFL on CBS, UEFA on CBS and shows like “MobLand,” “Tulsa King,” “Halo,” “1923,” “Billions,” “The Chi” and “Dexter: New Blood.”
Before her time at Paramount, Vohra worked at NBC Universal, where she was the Senior Vice President of Marketing for Oxygen and the Marketing Director at Bravo. She also worked in marketing roles at Seagram India and MTV India.
