Fox News Media’s free streaming channel Fox Weather has unveiled a brand identity refresh that includes a new slogan and a new color graphics palette that better ties the network in to its sibling properties, The Desk can reveal.
The update is intended to highlight Fox Weather’s commitment to “excellency, accuracy and compassion,” according to an internal memo written by Fox Weather President Sharri Berg and obtained by The Desk early Monday morning. It comes just a few weeks ahead of the weather network’s four-year anniversary on the air.
A new tagline — “For All Seasons, For All America” — is accompanying an updated color scheme and graphics package.
As part of the refresh, Fox Square — the plaza outside the company’s Midtown Manhattan studios — will host an extended promotional campaign through Labor Day. The takeover includes a sand sculpture, giant Adirondack chair and summer-themed giveaways, with on-air segments tied to the festivities. Highlights include a “Tailgate Thursday” and the third and final “Fox Weather Beach House” broadcast, which airs Friday from noon to 3 p.m. Eastern Time and will be hosted by meteorologist Bob Van Dillen.
Berg described the refresh and takeover as an opportunity to showcase the streaming weather service in one of the busiest pedestrian hubs in the country.
“We’re so proud of what we’ve built here at Fox Weather, and this is our moment to show it off in the heart of New York City,” Berg said.
Fox Weather is available as a free streaming channel on most popular platforms, including Fox-owned Tubi, Pluto TV, Xumo Play, Plex and YouTube. The channel is also offered through its own branded smartphone app, which is free in the Apple and Android app stores, and is bundled via Fox One, which includes other Fox properties like Fox News, Fox Business and Fox Sports.
The full memo as written by Fox Weather President Sharri Berg appears below:
Good morning,
As you have seen on air, Fox Weather’s refresh officially kicked off this morning. Our fresh new graphics look represents our promise to cover every major weather event impacting every community across this country — For All Seasons. For All America.
And over these past four years, Fox Weather has served our growing audience, earning their trust and loyalty as we weather every storm with excellence, accuracy, and compassion. Each one of you has proven your dedication to fulfilling that promise, and together, as a team, we have built an important and valuable service.
To that end, FOX Square will feature an exciting Fox Weather takeover that you won’t want to miss! Festivities will run from this Monday through Labor Day with a sand sculpture, giant Adirondack chair and crowd-favorite summer essentials. We will have live programming segments across every show, including a Tailgate Thursday and our third and final Fox Weather Beach House airing live on Friday from 12-3pm hosted by Bob Van Dillen and sponsored by Perc Propane.
We’re so proud of what we’ve built here at Fox Weather, and this is our moment to show it off in the heart of New York City as thousands of people walk by our headquarters each day. Please sign up for an hour or two and join the brand ambassadors to showcase our best-in-class weather service — looking forward to seeing you there!
Thank you for all you do,
Sharri
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