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Weigel sets late September launch date for West

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mkeys@thedesk.net

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West is the name of Weigel Broadcasting's western-themed multicast network. (Courtesy image)
West is the name of Weigel Broadcasting’s western-themed multicast network. (Courtesy image)

After weeks of speculation, Weigel Broadcasting has formally set a launch date for its western-themed multicast network West.

The network will officially launch on Monday, September 29, the broadcaster said in a statement this week. It will be the 10th multicast network launched by Weigel since it rolled out its first digital broadcast offering, MeTV, in 2003.

When it comes to western multicast networks, West will be the third major broadcast network in the market, competing against similarly-themed channels like Grit from the E. W. Scripps Company and Outlaw from Free TV Networks.

“West will be dedicated 24/7 to showcasing the most beloved and iconic classic TV Western series, with a massive library of titles that will make this the premier Western network on television,” Neal Sabin, the Vice Chairman of Weigel Broadcasting, said in a statement. “Featuring compelling story lines and narratives with universal adult appeal, the programs on West promise to transport viewers on an entertainment journey filled with excitement and adventure.”

West will program a lineup exclusively made up of classic Westerns, pulling from a library of more than 30 series. Titles include “Gunsmoke,” “Bonanza,” “Rawhide,” “Wanted: Dead or Alive,” “Have Gun, Will Travel,” “The High Chaparral,” “Wagon Train,” “The Big Valley,” “The Virginian” and “Wild Wild West.”

Jeff Nash, the Senior Vice President of Network Sales for Weigel, said advertiser interest was central to the creation of West.

“We’re thrilled to announce the launch of the West network, a move that has been driven by years of client feedback and growing demand,” Nash said. “This expansion represents another major milestone for us, and we’re proud to deliver exactly what our partners have been asking for.”

The launch of WEST expands Weigel’s portfolio of national digital networks, which already includes MeTV, MeTV Toons, Start TV, Heroes & Icons, Catchy Comedy, MeTV Plus, Story Television, Dabl and Movies.

Nationally, Weigel’s multicast networks are available on streaming services Philo and Frndly TV.

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About the Author:

Matthew Keys

Matthew Keys is the award-winning founder and editor of TheDesk.net, an authoritative voice on broadcast and streaming TV, media and tech. With over ten years of experience, he's a recognized expert in broadcast, streaming, and digital media, with work featured in publications such as StreamTV Insider and Digital Content Next, and past roles at Thomson Reuters and Disney-ABC Television Group.
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