Nexstar Media Group technology executive Brett Jenkins will retire from full-time work at the company on October 1, moving into an advisory role as the broadcast company continues work on several technology and wireless initiatives, the broadcaster announced on Tuesday.
Jenkins currently serves as Executive Vice President and Chief Digital and Technology Officer; after October 1, he will become Executive Advisor, a role in which he will continue advising company leadership and overseeing several special projects.
Nexstar said Jenkins’ current day-to-day responsibilities and direct reports will be reassigned across the company’s executive team.
“Brett has been an incredible asset for Nexstar over the last nine-plus years,” Nexstar Founder, Chairman and CEO Perry Sook said in a statement on Tuesday. “He has led Nexstar’s technology advancements, overseen our expansion of ATSC 3.0, spearheaded the development and rollout of the company’s connected TV and mobile applications, and been instrumental in the planning and execution of our automated sales technology.”
Jenkins joined Nexstar in 2017 as Chief Technology Officer after the company acquired Media General. He was promoted to Chief Technology and Digital Officer in 2023, giving him responsibility for Nexstar’s technology, data and digital operations, as well as the company’s ATSC 3.0 deployment.
Before joining Nexstar, Jenkins served as Vice President and Chief Technology Officer at Media General from 2014 to 2017, where he oversaw information technology and engineering. He previously served as Vice President and Chief Technology Officer at LIN Media. Nexstar acquired Media General in 2017.
As Executive Advisor, Jenkins will provide counsel to Sook and Michael Biard, Nexstar’s President and Chief Operating Officer. He will also remain involved with Edgebeam Wireless, a wireless data services provider launched in 2025 as a joint venture among Nexstar and three of the country’s largest independent broadcast groups.
“I’m happy to continue working with Brett, especially as Edgebeam continues to ramp-up its commercial rollout,” Biard said in a statement. “He is a tremendous resource for Nexstar and a leader in the media industry, recognized repeatedly for his ability to solve complex problems, integrate highly advanced technology systems, and execute major digital initiatives.”
Jenkins is a former board member of the Advanced Television Systems Committee, the international nonprofit organization that develops digital television standards. Nexstar said he has played a key role in expanding the company’s ATSC 3.0 footprint across the country’s top 25 markets.
“It has been an honor to serve Nexstar during a remarkable decade of growth and transformation,” Jenkins said. “Together, we strengthened our technology foundation, accelerated our digital evolution, and helped position Nexstar for continued success.”
Nexstar is the largest independent owner-operator of local television stations in the country, with approximately 260 under its control. The company also owns NewsNation and a controlling stake in the CW Network.
