Wedotv has renewed and expanded its global distribution agreement with V, the company behind the VIDAA smart TV platform, adding new channel carriage in the Middle East and North Africa (MENA) region and South Africa.
The expanded deal broadens wedotv’s free ad-supported streaming television presence on VIDAA, which is used across smart TVs from Hisense, Toshiba, Loewe, Leica, Schneider, Element and other brands.
The companies began working together in 2023, when seven wedotv premium thematic channels were initially distributed across 12 markets. Under the expanded agreement, wedotv Sports MENA and wedotv Cars are being added to the partnership, while several existing wedotv services are extending into additional regions.
In MENA, VIDAA has launched wedotv Sports MENA and wedotv Cars. In South Africa, the platform has added wedotv Big Stories, wedotv Cars and the single-IP channel “wedotv: Piel Salvaje.”
“VIDAA has been an important part of wedotv’s global distribution strategy, providing broad connected-TV reach across a diverse range of markets,” Iza Piotrowska, the Senior Vice President of Global Business Development at wedotv, said on Monday.
Piotrowska said performance over the past three years helped support the renewal and expansion.
“Expanding into MENA and South Africa allows us to build on that momentum while introducing additional genre and single-IP services to VIDAA audiences,” Piotrowska said.
With the new launches, wedotv now has FAST channels on VIDAA platforms in 14 territories, including the DACH region, the United Kingdom, Italy, LATAM, Brazil, Poland, the U.S., Canada, Australia, New Zealand, the Netherlands, Israel, MENA and South Africa.
“At V, we believe the best partnerships are built for the long term,” Guy Edri, the Chief Executive Officer of V, said in a statement. “Our relationship with wedotv is a great example of two companies growing together, expanding into new markets and creating more value along the way.”
Edri said the expanded agreement allows V to bring more free content to VIDAA viewers while giving wedotv access to the platform’s global audience.
The VIDAA operating system was originally developed by Hisense and is now used in more than 180 countries. V says the platform powers more than 50 million smart TVs from more than 400 global brands.
